MTV 360 VR – Geordie Shore
We were excited to work with the marketing agency Savvy on the first ever reality TV virtual experience recently, for the well known MTV Geordie Shore. Viewers are given the chance to experience what it’s really like to be right in the middle of one of the shows infamous house parties, thanks to the POV (Point of View) aspect and gender choice of viewing the experience.
Some of the highlights of the videos include arguments, food fights, ‘cheeky action’ and a party in the hot tub – all the usual goings on of the show and series!
Our ultimate client on this project was MTV who we enjoyed working with and hope to work with again in the near future on more exciting projects. The concept was developed for Savvy’s story line with the help of Jody Malam (MTV Creative Director) and Kate Dunn (MTV Senior Creative).
We created two separate videos for the Geordie Shore 360 experience. In the first video – Geordie Shore 14 Become A Geordie Lad, viewers can experience the house party as if they were actually one of the Geordie lads, with the rig being positioned on a male cast member. The same with the second video – Geordie Shore 14 Become A Geordie Lass, viewers can experience the night as if they were a Geordie lass, with the 360 rig this time being positioned on a female cast member.
With two different ways of viewing the night users have a more personal viewing experience that is more suited to the individual, allowing for even greater immersion and greater feeling that the viewer is actually there.The virtual reality experience also gives viewers a look at whats to come before the new series of the show.
On location we used a combination of 190 degree fish eye izugar lenses on 4k full CCD small form factor cameras, the GoPro cylinder, cube and offset rigs for motion shots and finally a waterproof double lens 2x 220 degree field of view 4k low ligh cameras for the hot tub and outdoor scenes. Each show was metered, planned and prepared for in advance keeping the shoot flowing from start to finish.
The videos can be launched through the Samsung VR platform, Facebook and Youtube 360 films. To date the videos have had total views of over 220’000 on Facebook alone. This project was a fun one for us, some of the Geordie Shore cast had never experienced virtual reality before so it was clear to see they had fun on this shoot also!