How AR And VR Is Being Used For Recruitment
Augmented reality (AR) and virtual reality (VR) technology is constantly improving and we’re finding new uses for it all the time.
One employer has recently started using both tools in its recruitment process. Computer Weekly reported on how Accenture is utilising AR and VR to make its hiring process more inclusive and to help attract a more diverse talent pool to the organisation.
If you’re wondering how this works, it’s really quite interesting. Accenture is using these immersive technologies to learn more about the skills of the applicants for its graduate training programme.
The thought process behind it is that it allows for less biased assessment of candidates, because assessors aren’t directly involved at this early stage.
Among the assessments being used by Accenture are a VR experience where candidates have to crack the code in the hieroglyphics of an Egyptian tomb, and a scenario that sees each applicant running a conference call with a client.
The firm is also using AR as part of an immersive online assessment to help it assess candidates’ ability to collaborate, cognitive skills and ability to interpret data and work in an agile environment.
The aim, according to Adrian Love, recruitment director for the firm in the UK and Ireland, is to level the playing field.
Using the new system “everyone, no matter their background, colour or gender, is evaluated based on talent alone”, he explained.
Mr Love added: “And by using technology in a smart way, we can deliver a higher human touch experience to candidates during the moments that matter.”
Accenture has also revealed that it’s using diversity recruitment software to help it find talented individuals from different kinds of backgrounds, as well a removing the requirement to hold university-level qualifications to apply for entry-level positions.
It’s not only benefiting the business either. One graduate who went through Accenture’s VR and AR recruitment stages, and who will be joining the company as an analyst, is Tolu Olojo. He told the news provider that he “really enjoyed the immersive VR tasks, which gave me the chance to see what consulting life is really like”.
But Accenture is far from the only business to explore the realms of AR and VR during its recruitment process. In October, Forbes noted that a number of big names are utilising this technology as part of their hiring process.
Toyota and Lloyds Banking Group were among those named as having already embraced AR and VR as part of their drive to recruit candidates.
The news provider noted that there are a number of ways in which companies can use this technology to their advantage. An AR overlay can show a candidate what their workplace might look like, for instance.
Or a business could use an avatar to help share more detail about the company’s ethos and the personality of its directors.
If you think your business could benefit from recruitment 360 VR, it’s certainly worth exploring given the positive experience if offers candidates and the benefits it can bring to your company. Get in touch with us today to find out more about how we can help.