Clear Demand For Immersive Tech In Live Sporting Events, Report Finds

Clear Demand For Immersive Tech In Live Sporting Events, Report Finds

New research has revealed that the majority of people (70 per cent, in fact) would be interested in streaming content in either 360 degree view, or an augmented or virtual reality (VR) environment where live sporting events are concerned.

The study, carried out by Stable Research on behalf of streaming tech firm Switch Media, has found that people are increasingly seeking out more immersive experiences when it comes to watching live sports, Media Week reports.

The main reason people gave when saying they were keen to see more virtual reality environments was that they were looking for more realistic experiences, with this kind of technology allowing them to feel part of the action, more personally involved.

There are some companies out there already experimenting in this regard so if this is your sector and you want to stay ahead of the competition, it looks like now’s the perfect time to consider enlisting the services of a sports VR company.

For example, Optus recently launched a FIFA Virtual Reality app to coincide with the World Cup this year, allowing fans to access full matches on demand and providing them with extensive access to commentary, as well as allowing them to view the game up close using a VR headset.

CEO of Switch Media Mark Johns said: “There’s clearly a shift occurring in the market where consumers want more than the ‘one-dimensional’ experience of streamed content. This is especially the case when it comes to major sporting events.

“With the emergence of these new technologies, consumers will be able to relocate themselves to blockbuster live sporting events or watch a highly anticipated match from multiple views at the touch of a button and as frequently as they like.”

It was also recently suggested that VR could actually help athletes themselves, as well as fans. A recent report in VR Focus noted that both UK and US-based athletes are now using the tech to recreate competitive scenarios and improve training sessions for sportsmen and women.

For example, US alpine skier Mikaela Shiffrin won a gold medal in the giant slalom – a victory that could in part be put down to the use of VR training, as the ski and snowboard team made good use of the technology (in a partnership with STRIVR) to help athletes take home the gold.

Skiers wore VR headsets to watch 360 degree videos recreating the Jeongseon course, with chief strategy officer of STRIVR Danny Belch saying that complete immersion in this kind of technology has been proven to improve recall of topics, as well as improving future performance and boosting engagement with the training material overall.

If you’d like to find out more about how this kind of technology could help you and your brand, get in touch with the M7 Virtual team today.

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