Travel VR Services & Destination Marketing: The Potential
When it comes to tourism and destination marketing, it’s all about showcasing the very best of a certain place in the very best light possible… and these days, that means making as much use of travel VR services as you possibly can if you work in this industry and want to see tourist numbers jump in 2019.
New research from Tourism Australia, TNS and Google Think Board has found that virtual reality (VR) really serves to bring a destination to life, while also making eager travellers think about heading off to places that they might not have considered otherwise.
But what to showcase so as to really encourage people to come and see what your neck of the woods has to offer? Apparently, people are most interested in experiencing content that relates to nature, wildlife, coastal and aquatic offerings, so try to work these into your videos somewhere if you can – as long as it’s relevant, of course!
Nearly a fifth of consumers around the world have used VR to help them choose their holiday destination, while around 25 per cent intend to use the technology in the future to help them pick where to go next… so with a new year around the corner, now’s the perfect time to see how you can use VR in your next marketing campaign well ahead of the serious tourism months.
The researchers observed: “Emerging VR technologies are providing new ways for consumers to engage with destinations, providing a level of immersion and engagement unmatched by other media. VR is potentially a game changer for the travel sector, representing a more compelling and dynamic mode of storytelling.
“This research provides a better understanding of VR as a digital marketing tool to facilitate an improved user experience.”
Here at M7 Virtual, we use customised camera rigs for our 360 VR video delivery, all of which are synchronised so as to provide you with a full 360 degree spherical video. This means that viewers are able to look around and interact with the scenes on numerous different devices.
We have a variety of techniques up our sleeve to provide our clients with the very best visual stories possible, making use of the likes of remote controlled cars, operating cable systems and flying drones to ensure that we get all the shots we need.
It might be a good idea to check out some of our work on our tourism showreel, featuring content from some of the world’s leading hotels and resorts, as well as some of the most amazing locations to be found around the globe. This will show you exactly what we can achieve for those in the tourism industry.
If you’re interested in finding out more about what we can do for you and your brand, get in touch with us today.