Virtual Reality In Postman Self-Defence Drive!

Virtual Reality In Postman Self-Defence Drive!

Here at commercial 360 VR company M7 Virtual, we know all too well how useful virtual reality (VR) can be, with all sorts of applications to suit all sorts of businesses in a wide range of industries.

No doubt you’ve heard how these headsets have been used by various brands to assist with the training up of staff members, allowing them to be placed in various scenarios that could crop up in real life so they know how best to react.

But this is the first time that we’ve heard about our nation’s postmen making use of this technology to learn a bit of self-defence to keep them safe on their rounds!

According to the Daily Mirror, virtual reality headsets are now being used to provide street view scenes and advice on how to handle aggressive pets, with training showing people using postbags as shields and dropping to one knee in order to protect themselves.

The move was made after numerous attacks took place that saw thumbs and fingers, and even a nose, bitten off. Since November, the system has been used almost 750 times by Royal Mail and no attacks have taken place in over half the areas where these headsets have been tested.

Online learning manager with Royal Mail James Barton – who himself was attacked a few years ago and left with permanent scarring – was quoted by the news source as saying: “Over the years, we’ve tried to do lots of things about this. We’ve done big public awareness campaigns. We’ve done lots of videos, brochures, booklets, slogans, cards, ­posters – anything you can possibly think of. We’ve had a relatively steady reduction in attacks, but we still have around 2,275 a year and that’s an awful lot.”

You can certainly expect to hear more stories about how different organisations are making excellent use of VR and augmented reality (AR) this year as awareness of the benefits grows and grows.

A recent report from the International Data Corporation revealed that spending in these areas will reach £16.4 billion in 2019 – so now could well be the right time for you and your business to start looking into it.

It went on to predict that online retail showcasing will firmly establish itself this year, with training the only commercial use case making it into the top for based on spending volumes. The other three in this category were forecast as being VR games, video/feature viewing and AR games.

If you’d like to find out more about the benefits of AR and VR, get in touch with the team here at M7 Virtual today. We produce content for ad campaigns, audience engagement and VR experiences, delivering powerful visual stories through the medium of 360 VR video content.

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