Why Estate Agents should be using 360 Virtual Tours in 2020
Virtual Tours are making estate agents’ lives easier – saving them time, money and making their clients happy! A virtual tour allows a potential buyer to “walk through” a property without being there. The virtual tours allows someone to look around the whole property with 360 views so they can look up, down and all around. You can easily see how this could be the future of real estate. Virtual tours of properties are quickly becoming the new normal.
The global pandemic has made viewing homes nearly impossible. The government is now advising delaying any house moves. Coronavirus is driving the property sector much further into the digital age.
According to Estate Agent Today, virtual reality marketing using 3D technology such as virtual tours generates up to:
4x more interest
49% more leads
sells homes up to 5 weeks faster
Most buyers are unlikely to be persuaded to make the most expensive purchase of their life without seeing it first. However, technology might just be able to keep the property market alive for now and it’s likely it will change it forever.
Once the coronavirus outbreak is under control it is likely to have a long lasting behavioural impact. People will still need to buy homes, but sellers will be more wary of inviting strangers in their houses, and buyers will be less keen to travel to viewings. The changes will be here to stay. Consumers don’t need to leave the camerawork to estate agents, however. The way the technology has developed a ‘virtual tour kit’ can now be passed directly to the homeowner with a set of instructions allowing them to capture the tour themselves.
The captured footage can then be collected and processed back in the studio. By creating a service like this it allows the homeowner to create the tour at a convenient time. But it also prevents an extra person from entering their house during this locked-down times. Incorporating VR technology into your property marketing could be a great decision for a lot of estate agents, benefiting their buyers, vendors and themselves directly!
If you’d like to find out more about Virtual Tours and how they could benefit you, please feel free to get in touch.