Immersive Experiences with Amazon
Delivering Immersive Experiences with Amazon
M7 and the team aimed to deliver an immersive experience with Amazon. They wanted to film a 360 video at one of their state of the art distribution centres in Luton. Overall, their aim was to show the public and potential future employees a glimpse of what goes on behind closed doors.
Solutions to Recruit and Attract the Brightest Talents
Amazon were struggling to show off these amazing facilities. Generally, this was due to security and visiting allowances and security. They said they want to show their potential future employees that they are more than packaging boxes. Their aim was to show that it is in fact vibrant place to work. A place that can be quite technical. Amazon has opportunities for progression and the working atmosphere is second to none. Amazon wanted to boost recruitment for their Luton site. They believed showing the centre in this light would attract more people to want to work there.
Immersive Experiences that Take you Behind the Scenes
Working alongside the marketing agency, Tonic. M7Virtual and the team began planning which direction to take this immersive experience. In the end, it was decided that a virtual tour of the site would be the best solution. This way it gives people an exclusive look inside a place they wouldn’t normally see. M7Virtual decided to take it one step further and introduce a protagonist into the film. We pointed out that the viewer will feel more immersed if they are chaperoned around by someone who already works there. Someone who lives it.
Creating the Experience for the Facility
Creating immersive experiences takes a variety of 360 rigs to capture the footage. Therefore, M7 used cameras from brands such as GoPro and Z-Cam. We used a variety of rigging techniques in order to achieve innovative shots. Innovative shots aim to truly immerse the viewer. An example of this is when we decided to rig a camera inside an amazon crate. The viewer is taken on the very journey that a parcel undertakes within the factory.
M7Virtual followed the storyboards planned out in the pre-production stage. Careful allowances on set are made to make the post production stage as seamless as possible. This means that removing the operator creating the ‘invisible camera’ look was more straightforward.
Amazing Results for the Client
In summary, the end result is a polished 360 video. In the film you are taken on a journey through the fulfilment centre. Amazon and the team at Tonic added assets such as miniature animations throughout the video in order to enhance the film. A voice over is later added to carry you through the video. A voice over also inform you on short bits of information regarding what you are watching. The animations also reinforced facts about Amazon’s recruitment process. M7Virtual are leading the way when is comes to creating stunning immersive experiences for clients.