Immersive Experiences with Amazon
Delivering Immersive Experiences with Amazon
M7Virtual were commissioned by Amazon to create a VR experience of an Amazon warehouse facility. Amazon wanted to produce a 360 video at one of their state-of-the-art distribution centres in Luton. The aim was to show the public and potential future employees a glimpse of how Amazon’s fulfilment centers operate.
Solutions to Recruit and Attract the Brightest Talents
Prior to this 360 film, there was little information available about Amazon fulfilment centres. Generally, this was due to security concerns and visiting allowances. Their aim was to show that it is in fact vibrant place to work. Amazon has opportunities for progression and the working atmosphere is second to none. Amazon wanted to boost recruitment for their Luton site. They believed showing the centre in this light would attract more people to want to work there.
Immersive Experiences that Take you Behind the Scenes
M7Virtual worked alongside marketing agency Tonic on this project. The team began planning which direction to take this immersive experience. It was decided that a VR tour of the site would be the best solution. This gives people an exclusive look inside a place they wouldn’t normally see. M7Virtual decided to take it one step further and introduce a protagonist into the film. We pointed out that the viewer will feel more immersed if they are chaperoned around by someone who already works there. Someone who lives it.
Creating the Experience for the Facility
Creating immersive experiences takes a variety of 360 rigs to capture the footage. M7 used cameras from GoPro and Z-Cam. We used a variety of rigging techniques in order to achieve innovative shots. Innovative shots aim to truly immerse the viewer. An example of this was rigging a camera inside an amazon crate. The viewer is taken on the journey of a parcel within the factory.
M7Virtual followed the storyboards planned out in the pre-production stage. Careful allowances on set are made to make the post production stage as seamless as possible. This means that removing the operator creating the ‘invisible camera’ look was more straightforward.
Amazing Results for the Client
In summary, the end result is a polished 360 video. Amazon and the team at Tonic added assets such as miniature animations throughout the video in order to enhance the film. A voiceover informs you on short snippets of information relating to what you are watching. The animations also reinforced facts about Amazon’s recruitment process. M7Virtual are leaders in creating stunning immersive experiences for clients.